We’ve been getting some questions about what FRESH is, what FRESH2 is, and if there will be a FRESH3, a FRESH4 and so on. So, we thought we’d share with you what FRESH is.

FRESH is our ever changing concept, idea and journey towards the perfect IPA in a world where our idea of the perfect IPA is ever changing.  We’re embarking on a journey towards a super crisp, nicely sparkling and crushingly lush IPA that is super fruity with loads and loads and loads of hops. That’s fresh. This is FRESH. Gotta be fresh!

We plan to brew FRESH continuously, in small batches, testing things and making it better and better all the time. And, as we said, what’s better is ever changing.

We started off with FRESH, a 7.7% ABV 70/30 Pilsner Malt and Rice combo with loads and loads of Citra and Nelson Sauvin hops. For FRESH2, which is just about to hit pubs in Sweden, we scaled down and tweaked the malt bill, just a tad. Changing the Pilsner Malt/Rice ratio to 69/31, slightly altered the fermentation temperature and brought the beer down to 7.3%. As for hops, we put in more (obviously), holding back the Nelson Sauvin and letting Citra play the lead. in a big way!

Now you know.
Go be fresh.