Prime

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Don’t call it a comeback! But this beer has quite the backstory. Many years ago, we started brewing a series of DIPAs called Crush. Crush was our ever-changing concept, idea, and journey towards the perfect DIPA in a world where our vision of the ideal DIPA was ever-changing. Having brewed the Crush series for a couple of years, in 2018, we started to brew beer in the USA. Mostly hoppy stuff because hoppy stuff doesn’t travel well. And we wanted to offer the consumer fresh, hoppy Dugges beers. Deciding on what to brew there was easy. We just lifted the Crush series overseas and started playing around with them there. The response was overwhelming, so we knew we needed to take the American varieties home. And so we did. Now, Prime is not one of those varieties or part of the Crush series. But, it is all that we’ve learned from dreaming up and brewing DIPAs. And it’s a good starting point for, once again, aiming at that ever-changing perfect DIPA. Also, it’s the first-ever Dugges beer in a 500ml can. Can-tastic!