All good things are three and all good things come to an end. At least, that’s what people say. Both these sayings fit perfectly though with what we here at Dugges now have done.
Our two faithfully serving IPA’s Orange Haze and High Five have been discontinued and a third IPA, FRESH, has taken their place.
When we first brewed High Five back in 2007 it was something completely new for Sweden, a super-hoppy American IPA. Orange Haze was also a revolution. With that, we wanted to make the fruitiest IPA possible, and we succeeded!
Over time and little by little the products changed to keep up with what people, and we wanted out of them. At the last brew, High Five had eight times more hops in it than what the original recipe said and Orange Haze was made more orangey all the time through small tweaks in the hop profile.
Eventually we felt, why not make a beer that is both super-hoppy and the fruitiest possible? Said and done. FRESH was created, and by that became a natural replacement for the two other beers. More hops than we’ve ever had in a beer and fruitier than a tropical cocktail.
We know changes can be hard. That’s why we view this as an improvement. We hope you like FRESH as mush as we do.
Gotta be FRESH!