Don’t call it a comeback. CRUSH is our (other) ever changing concept, idea and journey towards the perfect IPA in a world where our idea of the perfect IPA is ever changing. Heard it before? Where FRESH is our less hazy IPA, CRUSH is our more hazy. CRUSH ALPHA is bubblegum in a glass. More hops than ever before. For as long as we can remember.
Re-boot? Third in a series? Spinn-off? Well, maybe all three and none of them at the same time. Before CRUSH ALPHA we did a beer called Double Crush and then a less strong but hoppier version of that beer, called Ronny’s Crush. And, while this beer’s definitely a brother or a sister to those beers, we see this as a fresh start. The others can be prequels but this is where and when it all begins. A beer to showcase fruitiness, hoppyness and juiciness. A beer to embrace the haze, the smooth and the crush. A beer that is sunshine, moonlight and good times in a glass.