India Pale Ale
FRESH is our ever changing concept, idea and journey towards the perfect IPA in a world where our idea of the perfect IPA is ever changing.
For FRESH ELEVEN we’ve worked on the hops and the strength. We’ve taken out the Kohatu hops all together and moved the Ekuanot hops from the dry hopping addition to the whirlpool addition and letting the Mosaic hops move the other way, and we’ve lowered the alcohol to 7%. Another difference will once again be appearance. We’re making the FRESH series brighter, continuing gently with FRESH ELEVEN. The early versions of FRESH were bright, then we gradually got drawn into the haze craze. And, while we still love the haze as much as the next guy, FRESH was never about haze. FRESH is a… well fresh, super hoppy, luscious crush and as we’ve said from day one: Embarking on a journey towards a super crisp, nicely sparkling and crushingly lush IPA, with loads and loads and loads and loads of hops! That’s fresh! This is fresh! Gotta be fresh!