This jubilee beer is a celebration of MUG – Musik Utan Gränser – an oasis for music enthusiasts since 1973. Enjoy this IPA while remembering to always support your local music store.
A few years back, we started a project called Spotlight. It was a chance for us to shine a light on Gothenburg culture. We did it because we love making beer with people we think do really cool stuff.
We've done a pilsner with artist Ollio, a French strawberry cake sour with vegan pastry outfit Doux Pastry, and a lager with sneaker store Shelta. For 2023, it's time for not one but two beers together with legendary music store MUG – Musik Utan Gränser. A store that this year is celebrating 50 years of string-bending, drum-hitting, and keyboard-licking!
We're doing an IPA called Hårdrocksband Söker Basist, taking its name from the bulletin board the store used to have. And we're doing this Lager celebrating the 50 years of MUG that has been, while highlighting Stiftet: The MUG Friday after closing routine of having a Lager with the guys in the store. We lift our glasses to Mr Bruce Emms. To MUG, let your light shine forever!